Since around 80% of Instagram users follow a brand, this indicates a desire for customers to connect with brands they like. Around 70% of these are under age 35, a coveted demographic for certain brands. How About Instagram’s Advantages?įor one, Instagram has around 500 million daily active users. And it’s more likely to stay in the consumer’s memory in the future. This innovation in “shopping from anywhere” builds trust and positive feelings with the brand. Removing the extra step of downloading an app in order to experience the AR translates to more eyeballs.įor example, a consumer looking for sunglasses or make-up could come across AR in their search that instantly utilizes face filters to virtually try on the brand’s products. All the user needs is a smartphone with a camera and a connection. Web AR is the most seamless, convenient method for a user to interact with AR. Their commitment to AR only highlights how brands have succeeded in reaching the consumer, with an even greater potential in the future. Instagram’s parent company Facebook recently updated Instagram to make AR more engaging than ever.Ĭlearly, Facebook sees the value in further developing this tech. The most significant overlap between the two is the continuous commitment to innovation. Other AR experiences such as games and incorporating three-dimensional objects into the user’s environment are also supported on both Web AR and Instagram. Both Instagram and Web AR have strong face-tracking technology to effectively apply computer-generated creative imagery to interact with the user’s face in real time. For example, both specialize in face filters, in which the AR gives the user customizable filters to adjust what shows on their phone’s camera. While Instagram used to reign supreme at hosting robust and complex AR campaigns, Web AR has caught up as smartphones’ processing power and internet speeds improved.Īs a result, there is almost complete overlap technologically-speaking for what is possible on Instagram vs. What are Instagram and Web ARs’ Capabilities? Read on to discover what makes Instagram AR and Web AR campaigns successful and which release strategy would work best for your brand. The two distributors can actually work in tandem. Web AR each have their own unique advantages, Web AR’s rise is actually good news for Instagram users. Web AR’s tech has advanced to the point of offering the same amount if not more innovative AR features that brands can use to connect with consumers as those on Instagram. Web AR allows users to experience AR through a web page on their smartphone without the use of an app. These apps indisputably provided the most expansive variety of Augmented Reality experiences.īut more recently, Web AR has opened the doors for AR marketing. Web AR (& How They Can Work Together)Ī few years ago, apps like Instagram, Facebook and Snapchat were the best avenues to host an Augmented Reality marketing campaign.
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