Meta-descriptions should fall around 150 characters, using the appropriate keywords that are relevant to the content webpage. Copying and pasting the first paragraph of your article will not appear in your meta-description as search engines will be able to sniff out this tactic a mile away. Meta descriptions should be apt content descriptions told in your own words. Be sure to optimize meta descriptions for both mobile and desktop searches mobile character limits are only a mere 130 characters. Meta descriptions that don’t follow the 160-character minimum will not displayed, as they will fall under Google’s truncation policy. A thorough meta description, with appropriate keywords, will entice users to click on your webpage listing. When users look over SERP listings they often consult the title tag and meta-description before making a click. While a jaw-dropping meta description may not help your webpage rank, a keen meta description will definitely boost your search listing’s CTR. Meta descriptions provide a brief description of a webpage’s content within a 160-character limit. Following are the five most important meta data types used in SEO ,and their importance to SEO campaigns. Yet, these minute chunks of information can serve as an important resource of organizing information for visitors and also in helping to increase your webpage’s CTR. You may be thinking that optimizing meta data elements is a fruitless venture. Countless other meta tags and alt tags are hidden beneath the surface of a website’s HTML, and still serve a crucial importance in helping to index more uncommon webpage elements, such as images, videos, and headers. Users may be familiar with some common meta tags as the meta description and title tag are displayed within a website’s Search Engine Results Page (SERP) listing. Within SEO, meta data is used to communicate this data to search engines for crawling and indexation purposes. Naturally, search engines had to adapt and thus we must now ask ourselves: what are the best practices for using meta data and should we even waste our time?Įssentially, meta data represents bits of data within a website’s HTML code. In the early days of SEO, meta data served websites as a very important ranking factor, until it became rife with keyword stuffing campaigns. Much debate has surfaced around the importance of meta data in SEO campaigns due to the rise of more sophisticated search engine algorithms and their irrelevance to overall ranking factors.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |